A landing page is a page designed so that whoever lands on it does one single thing, such as booking an appointment, reserving a table, or leaving their phone number. It differs from your business website in that it removes everything that distracts, from the menu to links to other sections. It pays off to make it separately when you pay for ads or launch a specific offer, and with us, as a reference, an essential website starts at €500 + VAT.
In Spanish, it is also called página de destino, which is what Google Ads calls it. Below you will find how it differs from your website, when it is worth it, what a good one includes, four examples, and what it costs.
How it differs from your website
Your website does many things at once. It explains who you are, shows your services, has your hours, the blog, and contact information, and lets each visitor go to what interests them.
A landing page does only one thing. Someone has seen an ad for your Christmas menu, clicked, and lands on a page that only talks about that menu and has a button to book. There is nothing else to look at.
| What | Your website | A landing page |
|---|---|---|
| Goal | Several: inform, contact, sell | Just one |
| Menu and links | Many, to navigate the website | None or almost none |
| Where people come from | From Google, from social media, from your business card | Mostly from an ad or a campaign |
| How long it lasts | Years | As long as the campaign lasts, or longer if it works |
That is why it does not replace your website. It complements it. Your website is still the place where they find you, and the landing page is the door you open for a specific campaign.
When it makes sense to create one separately
The rule is simple. If you are going to pay to bring people to a page, that page has to be designed for those people.
It makes sense in these cases.
- You're going to run ads. If someone clicks an ad for “physical therapy for back pain” and lands on your homepage, they have to find what you promised on their own. Google Ads also looks at the page people land on to decide the quality of your ads.
- You have an offer with a deadline. A Christmas menu, September enrollment, or a summer promotion. When it ends, the page goes dark and your website stays the same.
- You want to test a new service. Before rebuilding your website, a landing page tells you if anyone asks for it.
- You're speaking to a different audience. Tourists in English, companies instead of individuals, a specific neighborhood.
And it doesn't pay off when you're not going to send anyone to it. A landing page with no ads, no email campaign, and no links from your social media gets no visits, because it isn't designed to show up on Google for general searches. In that case, what you need is to improve your website.
What a good landing page includes
Google Ads explains that it evaluates whether the information on the landing page is useful and relevant, whether it's easy to navigate, how many links it has, and whether it delivers what the ad promised. The ones that score best, it says, are well organized and their text relates to what the person searched for.
In practical terms, a good landing page has these pieces, more or less in this order.
- A headline that repeats the ad's promise. If the ad said “Christmas menu for groups,” the headline says the same. Whoever lands there has to know in a second that they're in the right place.
- The price or what they get, in plain sight. What's included, how much it costs, and until when.
- Real proof. Photos of your venue or your work, and real reviews. No made-up testimonials or stock photos that aren't yours.
- One button, repeated. Book, request an appointment, or call. The same one at the top, in the middle, and at the end, and easy to tap with a finger on mobile.
- A short form. Name and phone number are usually enough for the first contact. Every extra field is one more reason to leave it.
And the usual on any page. That it looks good on mobile, loads fast, and has your legal notice, because the law requires your website to provide your details, starting with your name or your company's name.
A note on percentages. You'll see plenty of figures on how much a good landing page “converts.” We don't give you any, because they vary a lot by industry and offer, and there's no reliable figure that works for everyone. What you can do is measure yours, counting how many people arrive and how many request an appointment.
Four landing page examples
These businesses are made-up examples so you can see the idea, not our clients. Notice that each one has one goal and one button, and nothing more.
| Example business | What the landing page is for | The button |
|---|---|---|
| Restaurant | Christmas menu for company groups | Book a table |
| Physical therapy clinic | Back pain treatment, for a Google ad | Book an appointment |
| English academy | September enrollment, with limited spots | Reserve a spot |
| Renovation company | Bathroom renovation with a fixed price | Get a quote |
The restaurant is the clearest case. On its normal website there's a menu, hours, photos, the story of the place, and a link to reservations. On the Christmas landing page there are only three menus with their price per person, photos of the dishes, the available dates, and the booking button, which opens WhatsApp with the message already written.
The renovation company uses its landing page differently. It posts photos of bathrooms it has done, what the price includes, and a form that asks for the postal code and a photo of the current bathroom. That way each lead arrives with what's needed to give a quote.
How much does a landing page cost
It depends on who makes it and what it includes. A single page with a form doesn't cost the same as one with bookings connected to your calendar or in two languages.
We don't have a fixed rate for landing pages. As a reference, these are our starting prices.
| What | What's included | Price |
|---|---|---|
| Essential website | Up to 5 pages in WordPress, with a template and your copy | From €500 + VAT |
| Full website | Custom design, written copy and Google Maps listing | From €1,500 + VAT |
| Ad management | Strategy, Google and Meta campaigns and monthly report | From €590/month + VAT |
If the landing page is for ads, you have to add your ad spend, which you pay directly to Google or Meta and is separate from the management.
To see how much a full website costs, with everything you pay each year, you have how much it costs to make a website. If you want us to make it, in web design you have what each option includes, and in prices, everything else. We reply Monday to Friday, from 9:00 to 19:00, in less than 2 hours.
You open September enrollment with Instagram ads and everyone lands on a homepage with ten links.
A page just for enrollment, with schedules, levels and price per term visible. A Book a spot button that asks for name, phone and level, and notifies the academy via WhatsApp. Photos of its real classrooms and the reviews it already has on Google.
from€500
Sources
- Google Ads: landing page, the page they land on after clicking the ad (checked on 3-Nov-2026)
- Google Ads: the experience on the landing page counts toward the quality score (3-Nov-2026)
- Google Ads: it assesses usefulness, navigation, number of links and what the ad promised (3-Nov-2026)
- Google Ads: the best pages are well organized and their text is relevant to the search (3-Nov-2026)
- Law 34/2002, article 10: the website must show the name or legal name (3-Nov-2026)
